TURTLENECKS, VESTS, BUTTON DETAILS HIGHLIGHT SHADE CLOTHING’S FALL 2007 PRODUCT LINE

Shade Introduces Seventeen New Modest Tops for Autumn Season

AMERICAN FORK, Utah (August 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has added 17 new shirt styles for the fall season. The chic tops incorporate fall’s most popular looks in modest and flattering designs. The new styles will be available Sept. 1, along with 10 of Shade’s most popular styles – including the cap sleeve under tee, camisole, tank and v-neck – in new and best-selling colors. Prices range from $11.50 to $34.50, and most shirts come in a variety of colors.

“This fall we’re going to see fashion take a very comfortable and classy direction,” said Chelsea Rippy, founder and CEO of Shade Clothing. “Feminine details from this summer will linger into autumn, which you’ll find in Shade’s new turtleneck with ruffles, as well as the ruffle details on our 3/4 sleeve button up. Vests will be a must-have fall trend, and Shade offers the look in both a v-neck and scoop neck. However, what I’m most excited about are the button accents, which Shade has incorporated with turtlenecks, button up shirts and vests.”

For the first time ever, Shade is introducing button up shirts, all with extra length for ultimate coverage and comfort. Shade’s precisely designed button ups can be tucked in easily, or provide flattering coverage as well if worn untucked. The Long Sleeve Button Up features a pointed collar and two-pocket detail on the chest; the Short Sleeve Button Up has a rounded collar and bib detail on front, with button accents on the sleeves; and the 3/4 Sleeve Button Up features a subtle stripe detail on the fabric with slight ruffle detail on the collar and sleeve. These tops are available exclusively in white.

Shade is debuting two vests for the season. The V-Neck Vest has a high cut in front and back, and the Scoop Neck Vest features a three-button detail on the side.

Shade will be introducing three new turtlenecks this autumn. The Turtleneck with Ruffles comes in a butter soft material and features a petite ruffle detail on the sleeves and neck; the Pima Cotton Half-Sleeve Turtleneck comes in a lightweight material and features a fold-over turtleneck; and the Turtleneck with Buttons features a sophisticated six-button detail on the neck.

Also for the fall, Shade is offering several formal, more sophisticated designs. The Polished 3/4 Sleeve comes in a luxurious satin finish. Its boat neck cut, along with slit detail on the sleeve and hem, accentuate the shirt’s tailored fit. The Mushroom Long Sleeve comes in an ultra soft fabric and features exaggerated cuffs and slight gathers on the shoulders. The Slub V-Neck features a butterfly sleeve and a wide band on the sleeve and waist.


Shade shirts designed to be comfortable and cozy in the cooler months include the Long Sleeve Thermal, made of a soft, mini-waffle cotton; the Pima Cotton 3/4 Sleeve, with three-inch cuff detail; the Pima Cotton Long Sleeve, with a tapered sleeve and crewneck; the Scoop Neck Half Sleeve and Scoop Neck Long Sleeve, both in a butter soft cotton/spandex blend; and the Jersey Tee, in combed cotton with a mid sleeve.

Shade is also adding shirts to its Girly and Shade Maternity lines for the fall. The Girly Puckered Long Sleeve will be available in four colors and retails for $14.50 each. New maternity styles include the Heathered Turtleneck and Pima Cotton Long Sleeve. Each maternity top will be available in several colors and retail for $27 and $28, respectively.

Shade fashions, including Shade shirts, Basic Black, Brother for Sister, Shade Swim, and Shade’s new collection of slips, can be purchased online, in select retail locations, or through Shade Personal Shoppers. Visit www.shadeclothing.com to locate the nearest Personal Shopper or retail location.