Shade Clothing Debuts Shade Swim with Three Tops, Unique Bottoms Designed to Hide Trouble Areas
AMERICAN FORK, Utah (March 21, 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced today the launch of Shade Swim, its new swimsuit brand.
The line debuted with three swim top styles, each custom designed to flatter a woman’s body without being too revealing. Each of the stylish tops can be matched with Shade’s Swim Bottoms, which feature a four-inch slimmer band to complement the midsection.
“I don’t think there is a woman in this world that enjoys shopping for swimsuits because it reminds you of your problem areas. We have made a special effort to design swimsuits that help women feel comfortable,” said Chelsea Rippy, founder and CEO of Shade Clothing. “The specially designed bottoms hold in your tummy and sides, while our swim tops fit loose enough to cover the high bottoms and flatter your midsection. These pieces honestly look great on every body type, which is a first for swimsuits.”
All of the pieces in the Shade Swim collection are made with soft, durable 82 percent nylon/18 percent spandex material. The tops are lined for additional comfort and feature a removable soft cup bra, as well as a discrete pocket hidden in each bra cup to keep extra padding in place.
The Huntington is offered in four colors, and the tube top cut features slim, adjustable shoulder straps. This style retails for $31.50. The Huntington with Graphics is the same top, but features a unique design screen printed on each of four available colors and retails for $39.50. “Because Shade Swim uses the screen printing technique, the Huntington features stylish graphics, which are a huge contrast to the floral prints traditionally available in swimsuits,” said Rippy.
The Laguna top features a loose and relaxed cut around the waist, a halter tie around the neck, and subtle rouching at the chest. Available in four colors, this style retails for $35.50.
The Newport top comes in four colors and features thick, gathered straps for extra chest support. The halter tie bathing suit also features a loose and relaxed cut around the waist, minimizing attention on the stomach and hips. This style retails for $35.50.
Shade Swim Bottoms are available in eight colors and coordinate perfectly with the Shade Swim top colors. The swim bottoms feature a high-waist, mid-rise cut on the leg and a four-inch slimmer band at the waist, which is covered by each of Shade’s longer swim tops. The slimmer band does extra work by minimizing the tummy and sides. The bottoms retail for $22.50.
Shade Swim pieces are sold separately online, in select retail locations, or through Shade Personal Shoppers. Shade has also added new tops to its clothing line for spring and summer, as well as several new dresses in its Basic Black collection. Visit http://www.shadeclothing.com/ to locate a Personal Shopper or retail location near you.
AMERICAN FORK, Utah (March 21, 2007) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced today the launch of Shade Swim, its new swimsuit brand.
The line debuted with three swim top styles, each custom designed to flatter a woman’s body without being too revealing. Each of the stylish tops can be matched with Shade’s Swim Bottoms, which feature a four-inch slimmer band to complement the midsection.
“I don’t think there is a woman in this world that enjoys shopping for swimsuits because it reminds you of your problem areas. We have made a special effort to design swimsuits that help women feel comfortable,” said Chelsea Rippy, founder and CEO of Shade Clothing. “The specially designed bottoms hold in your tummy and sides, while our swim tops fit loose enough to cover the high bottoms and flatter your midsection. These pieces honestly look great on every body type, which is a first for swimsuits.”
All of the pieces in the Shade Swim collection are made with soft, durable 82 percent nylon/18 percent spandex material. The tops are lined for additional comfort and feature a removable soft cup bra, as well as a discrete pocket hidden in each bra cup to keep extra padding in place.
The Huntington is offered in four colors, and the tube top cut features slim, adjustable shoulder straps. This style retails for $31.50. The Huntington with Graphics is the same top, but features a unique design screen printed on each of four available colors and retails for $39.50. “Because Shade Swim uses the screen printing technique, the Huntington features stylish graphics, which are a huge contrast to the floral prints traditionally available in swimsuits,” said Rippy.
The Laguna top features a loose and relaxed cut around the waist, a halter tie around the neck, and subtle rouching at the chest. Available in four colors, this style retails for $35.50.
The Newport top comes in four colors and features thick, gathered straps for extra chest support. The halter tie bathing suit also features a loose and relaxed cut around the waist, minimizing attention on the stomach and hips. This style retails for $35.50.
Shade Swim Bottoms are available in eight colors and coordinate perfectly with the Shade Swim top colors. The swim bottoms feature a high-waist, mid-rise cut on the leg and a four-inch slimmer band at the waist, which is covered by each of Shade’s longer swim tops. The slimmer band does extra work by minimizing the tummy and sides. The bottoms retail for $22.50.
Shade Swim pieces are sold separately online, in select retail locations, or through Shade Personal Shoppers. Shade has also added new tops to its clothing line for spring and summer, as well as several new dresses in its Basic Black collection. Visit http://www.shadeclothing.com/ to locate a Personal Shopper or retail location near you.
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