New Shade Store Opens!!

NEW SHADE STORE OPENS AT THE DISTRICT IN SOUTH JORDAN, GRAND OPENING SEPT. 19-20
-Shade’s first retail store in Salt Lake County-

AMERICAN FORK, Utah (Sept. 16, 2008) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, has opened a store at the District in South Jordan. This store is Shade’s fifth retail location and the first store to be opened in Salt Lake County.

“We have made remarkable strides since the launch of our company and the opening of four stores in the last year is proof there is a real demand for our product,” said Chelsea Rippy, founder and CEO of Shade Clothing. “We are thrilled to be a part of the South Jordan community and to have a presence in Salt Lake County.”

The Shade store at The District in South Jordan is located at 11400 South Bangerter Highway and employs 6 people. The store officially opened its doors on Sept. 11th.

The store is hosting its grand opening September 19 to 20, 2008. Shade will give away a free lace hem camisole with every $30 purchase during the grand opening weekend and will also be holding drawings for gift baskets, which will include Shade gift cards and other great prizes. Store hours are 10 am to 9 pm.

The store opening is a reflection of significant sales growth as the demand for Shade's modest, fashionable styles continues to grow. As Shade Clothing celebrates its fourth anniversary this month, they plan to continue their expansion by updating and adding to their assortment each season and increasing their number of retail locations.

The South Jordan location is Shade’s fifth store. The other stores are located in American Fork, Orem, Centerville and St. George. Shade products are also available for purchase online, as well as through Personal Shoppers and in select department stores, boutiques and wholesalers around the country. Visit www.shadeclothing.com to locate a Personal Shopper or retail location near you.

About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade has quickly become the leading provider of fashionable, modest clothing. Shade was recently named one of Utah 100’s Emerging Elite. Shade products allow women to wear all the latest styles without feeling uncomfortable and uncovered. Shade now offers layering pieces and stand-alone tops, as well as an expanded product collection: Girly, Dresses, Swim Wear, Maternity and Shade Lounge. For more information, visit www.shadeclothing.com.

For more information or to schedule an interview, please contact Anne Williams at 801-458-3837 or via e-mail at awilliams@intrepidpr.com.