Shade Partners with BYU

Nationally Recognized Clothing Company Partners with BYU as Title Sponsor of BYU Cheer Squad and Cougarettes
Shade Clothing and BYU Cheer Squad and Cougarettes Advocate Modest Clothing at
Athletic Events

AMERICAN FORK, Utah (September 10, 2008) – Shade Clothing, the first company to infuse modesty into today’s hottest fashion trends, announced a partnership with Brigham Young University (BYU) to be the title sponsor of the BYU cheer squad and the seven-time College Dance Team National Champions, the Cougarettes, from September 2008 through April 2010.

As part of the partnership, Shade Clothing will be providing warm-up gear for the cheer squad and Cougarettes. Shade Clothing will also sponsor the BYU cheer squad and Cougarettes at all National Collegiate Athletic Association (NCAA) sporting events on the BYU campus, including football and basketball among other sports. In addition to the two performing teams wearing Shade products, Shade tees will be thrown into the crowd at many of the athletic events as part of the entertainment.

“It was an obvious partnership,” said Chelsea Rippy, founder and CEO of Shade Clothing. “As a company that is focused on creating modest, fashionable clothing, Shade continually looks for opportunities to support women who represent the same values. We are excited to work with the Cheer Squad and Cougarettes in the coming year.”

“Our Cougarettes and cheer squad are excited about the opportunity to help promote Shade Clothing,” said David Almodova, Director of Marketing for BYU Athletics. “BYU advocates modest dress standards, so we are thrilled to be working with a local company that offers appropriate styles that are modern and chic.”

About Shade Clothing
Shade Clothing is a company with a simple mission: make clothes that help women feel comfortable and happy. Launched from the basement of CEO and founder Chelsea Rippy’s home, Shade has quickly become the leading provider of fashionable, modest clothing. Shade was recently named one of Utah 100’s Emerging Elite. Shade products allow women to wear all the latest styles without feeling uncomfortable and uncovered. Shade offers layering pieces and stand-alone tops, as well as an expanded product collection: Girly, Dresses, Swim Wear, Maternity and Shade Lounge. For more information, visit www.shadeclothing.com.